Courses with lecturer

Term

Language

Place

Form

Price without VAT

28. - 29. 1. 2025

Language

Place

online

Form

virtual classroom

Code of the course: PU23010151-0009

Price without VAT

13 000 Kč

Order

28. - 29. 1. 2025

Language

Place

Praha

Form

classroom

Code of the course: PU23010151-0011

Price without VAT

13 000 Kč

Order

4. - 5. 3. 2025

Language

Place

online

Form

virtual classroom

Code of the course: PU23010151-0010

Price without VAT

13 000 Kč

Order

4. - 5. 3. 2025

Language

Place

Praha

Form

classroom

Code of the course: PU23010151-0012

Price without VAT

13 000 Kč

Order

Open term

Language

Place

Praha

Form

classroom

Code of the course: PU23010151-0002

Price without VAT

13 000 Kč

Order

Expressions of participants

Lucie K.
LEX AUTO TB s.r.o.

"It was great to work with the lecturer. He is likable and can hold attention. I like that we had a lot of practical demonstrations."

Ester K.

"Oru trainer, Martin is an excellent lecturer. It exudes a sense of well-being and calmness, which I have often lacked in some courses. Mainly, he gave us so much information that it will take a while for me to go through and test it. I am glad that I completed this course. THANK YOU"

Anna L.

"I learned from the training with Martin Krček insights on utilizing AI tools for communication and branding preparation; guidance on virtual avatars and voice cloning; possibilities around generating design, images, and videos; where to track current AI trends, and that not harnessing the power of artificial intelligence in everyday operations is sheer folly today. Thank you for the excellent course."

Marcela B.

"The ChatGPT course was pleasantly conducted and suitable for beginners. The information was sufficient, I'm excited about the course, and it helped me realize that it's time to start thinking a little more innovatively. I recommend this course to anyone who wants to learn about ChatGPT and artificial intelligence."

Bára Chovancová
DNS

"A well-run course with the opportunity to try ChatGPT in practice. I see it as a great opportunity when working with texts."

Mirko D.

"Very inspiring for my work - marketing, PR, HR."

Thao. H. P.

"Greatly used examples from practice, the lecturer also included the employment of the training participants in his explanation. Nice personalized training."

Required knowledge

The course develops from a brief introduction to AI and its application in marketing. Subsequently, the participants will get acquainted with the first steps in using ChatGPT. After that, he will focus on branding, content marketing and design. Furthermore, how to use these tools for social networks, campaigns, search, and e-mail marketing.

At the end of the course, participants will learn about other areas where the acquired knowledge can be applied - such as internal communication, customer service, human resources management (HR), process automation, e-shops and website creation.

Target audience

Anyone who isn't afraid to use these tools to improve.

Course content

Introduction to artificial intelligence and applications in marketing
- What is artificial intelligence and how does it work?
- Application of artificial intelligence in marketing
- What are the benefits and limitations of AI in marketing
Getting to know ChatGPT
- What is ChatGPT and how does it work?
- What are the advantages and limitations of ChatGPT in marketing
- First steps in using ChatGPT
Branding, content marketing and design
- How to use ChatGPT for branding
- How to use ChatGPT for content creation
- How to use ChatGPT for design
Social networks, campaigns, search and email marketing
- How to use ChatGPT for social networks
- How to use ChatGPT for campaigns
- How to use ChatGPT for search
- How to use ChatGPT for email marketing
Other areas of use of ChatGPT in marketing
- Internal communication
- Customer service
- Human Resource Management (HR)
- Automation of processes
- E-shops
- Website creation

Certification

Each participant will receive a certificate of completion.

Objectives

After completing the course, participants will be able to effectively incorporate artificial intelligence into their work and create innovative and competitive projects. In addition, they will gain the ability to understand and apply AI in various fields.

Lecturers

Martin Krček

AI specialist

Martin regularly lectures on artificial intelligence and marketing not only in the Czech Republic, but also abroad, including Great Britain, Spain, Israel, Germany and Poland.
He is a certified Google Developer Expert in the field of Machine Learning.
He led AI teams at AT&T and IBM.
He organized a global Voice Hackathon.
He worked on the implementation of voice assistants and chatbots for renowned organizations such as Electrolux, ComApp, Czech Radio and provided workshops for O2, Google and ČSOB.

Do you want this tailor-made course for your company?

News with the course

Artificial intelligence (AI) 15. 11. 2024

The Practical Application of AI: HubSpot Increased Lead Conversion Rate

HubSpot is an American software development company. It has 8,000 employees and branches in several countries around the world. Processes related to lead generation and qualification were time-consuming and not always efficient, reducing sales productivity.

Artificial intelligence (AI) 17. 10. 2024

AI in Practice: DHL Has Accelerated the Delivery of Parcels

DHL is one of the largest logistics companies in the world. It provides transportation and delivery of parcels in many countries. However, route planning, warehouse management and demand forecasting were difficult and often inefficient.

Artificial intelligence (AI) 12. 9. 2024

The Practical Application of AI: Microsoft Increases Financial Prediction Accuracy by 20%

Microsoft, a global tech giant, faced challenges with its complex financial processes, which involved extensive financial planning and analysis (FP&A). Traditional methods were time-consuming and sometimes inaccurate, leading to delayed decisions and potential financial risks.

More news