It is important to understand how AI works

What was your main motivation for transitioning from the role of Dell EMC Regional Marketing Manager to an independent consultant and trainer?

I've been doing consulting for a living since I was at Dell. It was my first job. Then I just worked my way into marketing, where I worked mainly as a product manager. In other words, my role involved explaining and training customers and partners about the benefits of Dell EMC equipment and how to use them. After leaving Dell, I continued consulting while also starting a technology YouTube channel. All these steps resulted in me being able to explain complex things to the audience in a fun and understandable way. Passing on information is what I enjoy most in life. Which is also the reason why I teach digital marketing at Ambis University.

Can you describe how your experience in marketing and IT influences your work as a consultant and trainer?

Brand marketing experience combined with business skills gave me the necessary combination to deliver interesting and effective content. At the same time, the IT knowledge that I have been developing since the late 80s gave me a good foundation and understanding of things around AI.

You are also a YouTuber. These days, YouTubers are more from the younger generation. What inspired you to become a seasoned professional like yourself as a YouTuber?

Yes, I get this question a lot (laughs). My wife inspired me to create a YouTube channel. She saw how frustrated I was by experiences with people who didn't know about electromobility. In 2018, I bought a Tesla as my primary car for both family and business. Everywhere I stopped with the Tesla, people asked me when I would burn out or if I would freeze in the winter. The reactions of these ignorant people were so contrasting that I felt the need to take action. That's why I started to share my real experiences with electromobility through YouTube.

In your lecturer's locket are terms like #JoeDX and Agile@Tesla #MOBAI. Can you please explain what they mean?

As I mentioned, I enjoy studying topics in depth. I also went deeper on my YouTube channel. I was interested in how not only Tesla vehicles work, but how the whole company works and especially its production and marriage processes. This led me to Joe Justice, an agile coach who helped introduce agile practices or Agile@Tesla at Tesla. I studied all publicly available materials on the subject and became JoeDX certified. In JoeDX's MobAI Agile@Tesla workshop, I show in detail how Tesla works. MobAI is the addition of artificial intelligence to the agile approach in small teams. I started using this methodology in my trainings and lectures.

How do you perceive artificial intelligence and its future direction?

Artificial intelligence is a part of many technologies today, and the lay public often has no idea that they contain AI. The world has changed dramatically with the advent of generative AIs that are able to create on their own to some extent. Moreover, this change is constantly accelerating. We can talk about another turning point of humanity. The impact will perhaps be more dramatic than the industrial revolution or the advent of the Internet. In the future (mind you, definitely not a decade), there will not be an area of ​​human activity that will not be affected by AI. Unless people start educating themselves and understanding AI, their chances in the job market will decrease rapidly every year. These are not catastrophic scenarios like tomorrow we can lay off photographers and creatives. It will be similar to the arrival of the digital camera in the mobile phone. Photographers haven't disappeared, it's just that everyone can become one today. The labor market will probably feel the effects of AI the most out of all areas.

ChatGPT has released a new GPT4-o model. The "O" in the model stands for OmniChannel. Which is the ability to communicate with the model via audio and video. Have you tried it yet?

Of course :) This reminds me of what I often emphasize in training. It is not crucial to understand one particular tool. It is important to understand how AI works, what are its limits and possibilities.

What do you enjoy most as a lecturer?

I enjoy interacting with people, especially those who are interested in the subject. Lecturing is a nice addition to my online presence on social networks. Unfortunately, on these platforms I often meet people who do not understand the issue and/or do not even want to understand, and yet they feel the need to share their assumptions.

What part of your career is the most interesting to you?

Conducting training, workshops and lectures in a coaching manner, where I actively involve the participants in the teaching. Thanks to this approach, I often learn something new myself. What makes me happy is the positive feedback I receive both at school and at trainings and workshops.

Thank you, Ondro, for the interview.