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My brand! I'm a woman!

A course designed for women who work in a business environment in managerial positions or engage in active sales. Women who are part of large corporations, small businesses or work as self-employed. Personal brand of the woman as a whole. 
Level
Designed for participants without knowledge and experience
basic
Course length
4 hours
Language
 cz  eu
Course code
PU21010244
Sales skills
Category:
Do you want this tailor-made course to your company? Contact us

Courses with lecturer

Term
Language
Place
Form
?
How and where the course takes place.
Price without VAT
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010244-0002
Price without VAT
4 500 Kč
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010244-0005
Price without VAT
4 500 Kč

Course description

How to survive in the tough world of business? Is it really necessary to alternate all the roles of a woman in her life and balance between career and family? How to succeed in a male work environment or a woman in pants?

The program shapes and defines a woman's personal brand in a broader focus of the life spectrum and supports the strengths of women and their use in professional life. The program is based on the practical experience of a teacher as a woman who has been in the business environment for many years. 

Target audience

For women who work in a business environment in managerial positions or are engaged in active sales.

Course content

  • What is a personal brand and why does it make sense to build a personal brand
  • How to build a personal brand as a woman vs. business
  • Effective use of personal branding
  • How to handle a personal brand to be useful and effective
  • How to be a marketer yourself or have a strategy is important
  • How to communicate your personal brand within the corporate culture and presentation of the company as a whole j
  • Communication channels
  • Appropriate communication content
  • What if I need to rebrand my personal brand and it is realistic in practice?
  • Image of woman vs. personal brand in business environment
  • Good name vs. personal brand of a woman
  • How a change of surname affects a woman's personal brand
  • Balance of private and work sphere 

Materials

Lecturer's presentation in electronic form.

Lecturers

Lenka Benetková
Lenka Benetková

Lenka has worked in the media for more than 20 years as a sales director. She has built a number of sales departments, set up business philosophies and led teams to successful sales in the B2B segment. She is currently a freelancer and deals with consulting and designing business projects. She specializes in crisis management within sales departments and constantly strives to discover new opportunities for the sale of products and services not only in the media sphere.

Do you want this tailor-made course for your company?

Contact us

News with the course

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Do you want this tailor-made course for your company?

Contact us

News with the course

Náhledový obrázek novinky
Soft skills 21. 2. 2025
Emotional intelligence: The key ingredient for success 

Emotional intelligence is a crucial factor that determines how successful you will be in leading people, communicating in a team and managing stress. Why is high emotional intelligence welcomed at work and how to develop it?

Náhledový obrázek novinky
Soft skills 2. 1. 2025

Radical candor vs. psychological safety: How feedback shapes company culture

Feedback is a key tool for team growth and development. However, its effectiveness depends on how it is delivered. Striking the right balance between radical candor and psychological safety can lead to exceptional results.

Náhledový obrázek novinky
Soft skills 15. 2. 2024
Captain of the airplane as a lecturer: The goal is logical and safe decision-making

Stanislav Vojtíšek is a former captain of one of the world's most prestigious airlines, Turkish Airlines. As a commercial pilot, he worked since the mid-90s, flying various aircraft types, including the Airbus A330 and Boeing.

Why with us