Courses with lecturer

Term

Language

Place

Form

Price without VAT

Open term

Language

Place

online

Form

virtual classroom

Code of the course: PU21010242-0002

Price without VAT

4 500 Kč

Order

Open term

Language

Place

online

Form

virtual classroom

Code of the course: PU21010242-0005

Price without VAT

4 500 Kč

Order

Course description

You will get individual practical steps to build a personal brand of the trader and procedures for its subsequent development. The output is the identification of the trader's personal brand, the setting of a complete strategy and instructive steps for use in real trading practice.

Target audience

To all who want to get practical steps to build a personal brand.

Course content

Definition of yourself
Personal brand strategy
Personal brand communication
Personal brand communication vs. the company I work for
Communication channels
Content of communication
Effective use of personal branding
How to further develop and take care of your personal brand

Materials

Lecturer's presentation in electronic form.

Objectives

Identifying the merchant's personal brand
Setting up a complete strategy
Obtaining instructive steps for use in practice in trading

Lecturers

Lenka Benetková

Lenka has worked in the media for more than 20 years as a sales director. She has built a number of sales departments, set up business philosophies and led teams to successful sales in the B2B segment. She is currently a freelancer and deals with consulting and designing business projects. She specializes in crisis management within sales departments and constantly strives to discover new opportunities for the sale of products and services not only in the media sphere.

Do you want this tailor-made course for your company?

News with the course

Soft skills 21. 2. 2025

Emotional intelligence: The key ingredient for success

Emotional intelligence is a crucial factor that determines how successful you will be in leading people, communicating in a team and managing stress. Why is high emotional intelligence welcomed at work and how to develop it?

Soft skills 2. 1. 2025

Radical candor vs. psychological safety: How feedback shapes company culture

Feedback is a key tool for team growth and development. However, its effectiveness depends on how it is delivered. Striking the right balance between radical candor and psychological safety can lead to exceptional results.

Soft skills 15. 2. 2024

Captain of the airplane as a lecturer: The goal is logical and safe decision-making

Stanislav Vojtíšek is a former captain of one of the world's most prestigious airlines, Turkish Airlines. As a commercial pilot, he worked since the mid-90s, flying various aircraft types, including the Airbus A330 and Boeing.

More news