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Personal brand as a business tool of every trader

The course focuses on building and using personal branding to increase sales success.
Level
Designed for participants without knowledge and experience
basic
Course length
4 hours
Language
 cz  eu
Course code
PU21010241
Sales skills
Category:
Do you want this tailor-made course to your company? Contact us

Courses with lecturer

Term
Language
Place
Form
?
How and where the course takes place.
Price without VAT
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010241-0004
Price without VAT
4 500 Kč
Open term
?
We will agree on a specific date together. This is a non-binding order.
Language
Place
online
Form
virtual classroom
?
Online training with a lecturer at a specific time.
Code of the course: PU21010241-0007
Price without VAT
4 500 Kč

Course description

You will get practical instructions on how to work on your personal brand in the difficult period of the Covid crisis and the prevailing sales in the online environment. You have to start the process, realize your own strength and, above all, how to be successful at this time. Build a strong personal brand in the sales team to increase sales and fulfill plans. 

Target audience

Everyone who wants to work on their personal brand. 

Course content

  • What is a personal brand and why does it make sense to build a personal brand
  • How to build a personal brand and use it in personal sales
  • What a personal brand will bring us in sales
  • How to handle a personal brand to make it useful and effective
  • How to be a marketer yourself or have a strategy is important
  • How to communicate your personal brand within the corporate culture and presentation of the company as a whole
  • Communication channels
  • Appropriate communication content
  • What should I do if I need to rebrand my personal brand and it is realistic in practice?
  • Good name vs. personal brand 

Materials

Lecturer's presentation in electronic form.

Objectives

Starting the process of building a personal brand, realizing one's own strength and, above all, how to be successful at this time. 

Lecturers

Lenka Benetková
Lenka Benetková

Lenka has worked in the media for more than 20 years as a sales director. She has built a number of sales departments, set up business philosophies and led teams to successful sales in the B2B segment. She is currently a freelancer and deals with consulting and designing business projects. She specializes in crisis management within sales departments and constantly strives to discover new opportunities for the sale of products and services not only in the media sphere.

Do you want this tailor-made course for your company?

Contact us

News with the course

Náhledový obrázek novinky
Soft skills 15. 2. 2024
Captain of the Airplane as a Lecturer: The Goal Is Logical and Safe Decision-making

Stanislav Vojtíšek is a former captain of one of the world's most prestigious airlines, Turkish Airlines. As a commercial pilot, he worked since the mid-90s, flying various aircraft types, including the Airbus A330 and Boeing.

Náhledový obrázek novinky
Soft skills 19. 8. 2021
How to make it easier to return to the office?

Some people spent quite a bit of time at the home office, setting up new rituals and a daily routine. Our brains don't like to change anything, so we can feel higher levels of stress, anxiety and fear of going back to the office. Try to imagine that it is similar to when children return to school after the holidays. Some are afraid, some are looking forward. So if you are not exactly thrilled with your physical return to work, I will give you some tips on how you can make it easier. 

Náhledový obrázek novinky
Soft skills 13. 7. 2021
What did Homeoffice bring? Connected via the Internet but disconnected humanely

Many studies show that the transition of work to the online environment has changed the nature of social capital (the sum of contacts we can use effectively because we know each other). On the one hand, employees report more meetings than ever before, but on the other hand, they report greater isolation due to "less" connections with others, which makes them uneasy and changes their behavior.

Follow-up courses

Do you want this tailor-made course for your company?

Contact us

News with the course

Náhledový obrázek novinky
Soft skills 15. 2. 2024
Captain of the Airplane as a Lecturer: The Goal Is Logical and Safe Decision-making

Stanislav Vojtíšek is a former captain of one of the world's most prestigious airlines, Turkish Airlines. As a commercial pilot, he worked since the mid-90s, flying various aircraft types, including the Airbus A330 and Boeing.

Náhledový obrázek novinky
Soft skills 19. 8. 2021
How to make it easier to return to the office?

Some people spent quite a bit of time at the home office, setting up new rituals and a daily routine. Our brains don't like to change anything, so we can feel higher levels of stress, anxiety and fear of going back to the office. Try to imagine that it is similar to when children return to school after the holidays. Some are afraid, some are looking forward. So if you are not exactly thrilled with your physical return to work, I will give you some tips on how you can make it easier. 

Náhledový obrázek novinky
Soft skills 13. 7. 2021
What did Homeoffice bring? Connected via the Internet but disconnected humanely

Many studies show that the transition of work to the online environment has changed the nature of social capital (the sum of contacts we can use effectively because we know each other). On the one hand, employees report more meetings than ever before, but on the other hand, they report greater isolation due to "less" connections with others, which makes them uneasy and changes their behavior.

Why with us